Client requested a new user experience for their music training app. A dozen in depth interviews with musicians and people in music tech, usability testing with the current app, and research into the very competitive ear training app space gave us a very strong sense of direction. However, no one was sure whether to move towards a game or keep it as a trainer.
To break the deadlock, we coded two prototypes: a Game Version and a Trainer. Testing and iterating these prototypes, we were able to deliver the client rudimentary empirical data and a checklist of incentive schemes that would help keep users hooked and practicing their music skills!