A Kickstarter backed project, we made collectible cards for 163 unicorn startups. Part scrap of history and part coffee table art, the cards are a fun way to get to know the VC space and were a fascinating design challenge.
After prototyping in InDesign, full production moved to Django HTML templates and CSS styling. The data work ultimately produced the most comprehensive dataset on unicorns. Interesting challenges included: how to display funding information, collecting quality data on deliverately secretive firms, appropriate city images for card backgrounds, quality control on data, and designing for physical trading cards in a world of mobile and web standards.